Pengaruh Fasilitas, Tata Ruang dan Kompetensi Pegawai Terhadap Kualitas Pelayanan pada Optik Crystal Medan

Maria Tio Kasih Sitorus Pane, Desy Irana Dewi Lubis

Abstract


This research aims to explore the influence of facilities, spatial arrangement, and employee competence on service quality at Optik Crystal Medan. Employing a quantitative approach with a sample of 42 customers, data were collected through a Likert-scale questionnaire survey. Multiple linear regression analysis results indicate that facilities, spatial arrangement, and employee competence significantly affect customers' perceptions of service quality. This study provides valuable insights for optician management to enhance infrastructure, spatial design, and employee development to improve customer satisfaction and company competitiveness in the optical industry.

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DOI: https://doi.org/10.37531/sejaman.v7i1.7245

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