Pengaruh Kelompok Acuan terhadap Keputusan Mahasiswa STIE AMKOP untuk berbelanja pada Toko Koperasi Mahasiswa dengan Formasi Sikap sebagai Variabel Intervening.
Abstract
Full Text:
Download PDFReferences
Ajzen, I, (2001), Nature and operation of Attitude, Annual Riview of Psychology, 52, 27-58
Berkman, H.W and Gilson, C, (1986), Consumer Behavior : Concept and strategis 3rd ed, Boston :Kent Publishing Company
Childers, T.L, and Akshay, R.R, (1992), The influence of Family and peer based reference group on Consumer Decison, Journal of Consumer Research, Vol.19, 189-211
Fauziya, S., and Lutfi, I., (2017), The Influence Of Reference Group And Perceived Quality Toward Purchase Decision Of Decorative Cosmetics For Lips Without The Halal Label. TAZKIYA Journal of Psychology Vol. 5 No. 1 April 2017.
Hawkins, D.I., Roger J. B., dan Kanneth A., C., (1998). Consumer Behavior, USA:Irwin McGraw-Hill.
Hidayat, A. R., dan Sunarti, S. K., (2016) Analisis Faktor-Faktor Yang Mempengaruhi Sikap Konsumen Terhadap Mobile Advertising (Survei pada Mahasiswa S1 Fakultas Ilmu Administrasi Angkatan 2012/2013 Universitas Brawijaya yang Menggunakan Aplikasi Media Sosial LINE). Jurnal Administrasi Bisnis (JAB)|Vol. 35 No. 1 Juni 2016| administrasibisnis.studentjournal.ub.ac.id.
Kotler, P., (2005), Manajemen Pemasaran, Edisi kesembilan belas, Jilid-1, Indeks, Jakarta.
Kotler, P., and Amstrong, G., (2001),. Principle of Marketing, Prentice-Hall International, Inc : A Divison of Simon & Scuster. Englewood Cliffs, Nj07632.
Kurniawati, M., Basalamah, R., dan Farida, E., (2022), The Effect of Consumer Motivation, Perception and Attitude on The Purchase Decision of Asus Brand Laptops (case study on students at Rusunawa II UNISMA). Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Volume 5, No 2, May 2022, Page: 15207-15217 e-ISSN: 2615-3076 (Online), p-ISSN: 2615-1715 (Print) www.bircu-journal.com/index.php/birci
Maryati, D. E., Situmorang, I. R., Rinaldi, M., (2022), Pengaruh Motivasi Konsumen, Persepsi Kualitas Dan Sikap Konsumen Terhadap Keputusan Pembelian Produk Pada PT. Unikitz Bersatu Group Cabang Medan. Jurnal Manajemen Bisnis Eka Prasetya (Eka Prasetya Journal of Management Studies) Vol. 8 (1): 30-48 .
Mowen, J. C., Minor M., (1998), Consumer Behavior. 5th edition, Prentice Hall, New Jersey.
Mubarok, M. M., The (2018) The effect of brand image and consumer attitudes on the decision to purchase Batik Jetis Sidoarjo mediated by intent to buy. Journal of Economics, Business, and Accountancy Ventura Vol. 21, No. 1, April – July 2018, pages 105 – 116.
Peter J. P., and Olson, J. G., (2000), Perilaku Konsumen dan Strategi Pemasaran, Jilid-1, edisi keempat, Erlangga, Jakarta
Porter. M.E., (1985), Creating and Competitive Advantage. New York:The Free Press A Division of Macmillan, Inc.
Rambi, W., (2015), Pengaruh Perilaku Konsumen Dalam Keputusan Pembelian Dari Xiaomi Cellphone Di Manado. Jurnal EMBA 917 Vol.3 No.2 Juni 2015, Hal. 917-927. ISSN 2303-1174
Shiffman, L. G., and Kanuk, L. L., (2007), Perilaku Konsumen, Edisi ketujuh, Indeks, Jakarta
Stanton, W. J., et al. (1991), Fundamental of Marketing, 9th ed, McGraw-Hill, Inc., : United States of America.
Sumarwan, U., (2004), Perilaku Konsumen : Teori dan penerapannya dalam pemasaran, Ghalia Indonesia, Bogor
Simamora, B, (2002). Panduan Riset Perilaku Konsumen, PT Gramedia Pustaka Utama : Jakarta
Wardhana, A., Pradana, M., Shabira, H., Buana, D. M. A., Nugraha, D. W., Sandi, K., (2021), The Influence of Consumer Behavior on Purchasing Decision Process of Tokopedia E-Commerce Customers in Indonesia. Proceedings of the 11th Annual International Conference on Industrial Engineering and Operations Management Singapore, March 7-11, 2021
Wells, W. D., and Prensky, D., (1996), Consumer Behavior, John Wiley & Sons, Inc, New York.
Warayuanti, W., dan Suyanto, AMA., (2015) The Influence of Lifestyles and Consumers Attitudes on Product Purchasing Decision via Online Shopping in Indonesia., European Journal of Business and Management www.iiste.org ISSN 2222-1905 (Paper) ISSN 2222-2839 (Online) Vol.7, No.8, 2015
DOI: https://doi.org/10.37531/sejaman.v4i2.2671
Refbacks
- There are currently no refbacks.
